COACHING & WORKSHOPS

Media & Publicity Training

COMMUNICATE WITH CONFIDENCE

Our media training programs are designed to create strong communicators who can take on the media, handle the toughest of audiences or tackle everyday conversations with ease. Led by a former journalist, our programs and workshops are customized based on your needs and can be delivered in person or virtually.

Our publicity training program, Be Your Own Publicist, will should you how to generate your own media coverage so you can get more traction into your business and acquire more profit without breaking the bank by hiring an expensive PR agency that doesn’t know your business better than you do.

Mastering the Media: Comprehensive Media Training

(Available In Person and Virtual)

HALF-DAY WORKSHOP

Our half-day training program is designed to help you succeed in media interviews and relay your key messages with confidence. Done through on-camera mock interviews with a former journalist, this presentation includes helpful tips and supporting video examples.

This media training session will include help with delivering your message, crafting responses and covering several other valuable tips including:

  • Tailoring key messages so they resonate with the audience

  • How to prepare for a media interview

  • How to conduct yourself in a media interview

  • How to handle tough questions

  • Delivering key messages and weaving messaging into answers

  • What to wear in a TV interview

The session will also include:

  • On-camera interview exercises on Zoom to simulate a real interview situation

  • Feedback on interviews during the session with more comprehensive feedback sent via email following the workshop

  • A private link to the video clips following the session

  • Handout outlining key tips

Click the link below to secure a virtual media training session. Please contact us for a link to IN PERSON or GROUP media training workshops.

Be Your Own Publicist

4 Week Program-NOW OPEN!

Are you tired of spending thousands of dollars on PR retainers just to get your business featured in the media? Do you want to become an expert in your industry and get media coverage without breaking the bank? Here’s your chance!

Introducing Be Your Own Publicist, the most comprehensive PR training available, designed specifically for entrepreneurs like you. Led by a former broadcast journalist and PR expert, this four week program combines LIVE expert coaching and all the media templates you need to help you generate your own media coverage and become a featured expert with the media.

Among the topics covered:

  • Identifying your unique news hook

  • What journalists are looking for in a pitch

  • The news cycle and how you can become a part of it

  • How to build a media list to reach your audience

  • The various types of media materials and what you need to send to get the reporter’s attention

  • How to write compelling media materials that get picked up

  • How and when to pitch the media

  • Following up on pitches

  • Managing media requests

  • Leveraging media coverage to generate more coverage

  • Fostering a relationship with the journalist

You will also receive:

  • A library of templates to write your own media pitch, advisory or media release

  • One on one office hours to help you Polish Your Pitch

  • A Content Calendar with timely opportunities to hijack the PR Newscyle

With BYOP, you'll walk away with the confidence and knowledge you need to generate your own media coverage and position yourself as an expert in your field. So why spend thousands of dollars on agency fees when you can learn how to be your own publicist?

Enroll in BYOP today and take control of your media coverage.

Becoming a Media Maven

1:1 MEDIA INTERVIEW PREPARATION SESSION

This training session is right for you if you have already been media trained but need help preparing or polishing yourself for an upcoming media interview or speaking opportunity. Whether you need help refining your talking points or preparing for difficult questions or possible negative situations, you’re ready to become a Media Maven.

The session will include:

  • A briefing call to discuss needs

  • A review of your messaging and talking points

  • 2 hours of virtual training to discuss talking points, share tips and tricks and provide feedback on your presentation

CLIENT

Testimonials

Testimonials
Erin Richards, Founder, Hype PR

Aliya is always my go-to resource and collaborator to help us prepare our clients for interview opportunities at any stage of their media journey. Whether they are just starting out and have never conducted an interview, to someone who is a high powered CEO with tons of experience getting prepared to tackle a challenging topic, she will adapt and personalize her strategy according to the specific goals and objectives of each client.”

Kaitlynn Furse, Director, Corporate Communications, CAA South Central Ontario

“Aliya is a trusted and effective communicator and media trainer who has added immense value to our efforts at CAA Club Group. Her approach to media training is practical, efficient and makes participants comfortable embracing what can often be a vulnerable experience. I would recommend AJT Communications to anyone looking for a personalized media training workshop.”

Need something different?

 Customized in person training sessions are available upon request. Contact us for more info!